Mailbox to lead tracking

You delivered 4,000 flyers. How many turned into calls, scans, or bookings? Without a link between the mailbox and your CRM, you are guessing. Mailbox-to-lead tracking means tagging each drop so response shows up somewhere you can count.

Start with a tracked QR

Put one primary action on the flyer: scan a QR to quote, book, or claim the offer. Print a unique tracked QR on flyers per ZIP or headline test. Scans appear on a timeline. Spikes two days after delivery usually mean mail landed.

Keep your usual business phone number on the print. When someone calls instead of scanning, note the ZIP and ask how they heard about you.

One path per flyer. Cluttered CTAs muddy the data.

Follow print tips so codes scan on porch steps in bright sun.

Match landing pages to the flyer

If the flyer says "$99 HVAC tune-up," the scan destination must say the same. Consistency converts better and makes tracking honest.

Tag leads when they call

When a lead calls, note the ZIP and offer. When they scan, capture phone on the form. Tag the source as the print run.

After two or three drops you learn which neighborhoods and headlines produce jobs, not just clicks. flyerfly.life counts scans per flyer batch so you know which ZIP produced jobs.

Related reading

• Tracked QR on flyers
• Flyers make people search for you
• Flyer and leaflet sizes